Laura Massimini

Laura Massimini brings more than a decade of construction industry marketing expertise to EDiS, where she helps transform complex, technical work into stories that people can understand, connect with, and feel inspired by. Early in her career, Laura built a marketing department from the ground up, leading brand strategy, expanding organizational visibility, and driving engagement through storytelling, strategic communications, campaigns, and community outreach. Her work has always been rooted in authenticity and purpose.

Laura is drawn to projects that make a difference in communities and spaces that change lives. She is known for her ability to take highly technical project details and translate them into engaging, relatable messaging that honors the work, celebrates the teams, and highlights the impact on the people who will use the space. Guided by the personal philosophy of “leave people and places better than you found them,” Laura approaches every story she tells and every relationship she builds with empathy and genuine care.

A passionate advocate for women in construction and the future of the trades, Laura has proudly served on the National Association of Women in Construction (NAWIC) Wilmington, DE Chapter #96 Board for more than a decade, holding positions including Director, Secretary, Vice President, and President. Through NAWIC, she has helped open doors for the next generation, mentored women in every stage of their careers, and supported programs introducing students to career paths in construction.

A proud lifelong learner, Laura completed her undergraduate studies in Communications at Salisbury University and earned a master’s degree in Publishing from Pace University. Laura brings heart and strategy to everything she does, keeping the people, the projects, and the community at the center of every story she tells.