Laura Johnson

Director of Marketing Strategy & Business Development

Laura tells the stories of EDiS people and projects, communicating the company’s values, building trust, and connecting the company with employees and customers alike.

As the Director of Marketing, it is Laura’s job to keep track of the stories of EDiS, and to tell them in a way that keeps both our current and future clients, as well as our employees, engaged and connected to our mission. Laura developed her passion for storytelling early on, and actually found a way to turn her passion into a career. She joined EDiS in 2022 to direct the marketing and business development strategy, and to lead the firm’s positioning and messaging with clients and the community. After many years as a marketing, communications, and business development professional in the AEC industry, she has learned that when marketing can work in tandem with business development to use a company’s stories to demonstrate what they can do – magic can happen.

Professional Facts:
  • Highly motivated marketing and brand executive with 20 years of experience
  • Exceedingly familiar with the AEC industry, the seller/doer model, and the RFP lifecycle
  • Values authentic brand voices and building relationships.
  • A product of Penn State University, with a background in chemistry and psychology – ask her how that turns into excellence in marketing – she makes it make sense. Equally comfortable with artistic design and a forecasting model.
  • Enjoys rolling up her sleeves and helping build great things – it feels right that her next step was joining a firm who does just that.

Favorite People

Laura’s two children – daughter Charlie and son Kyle.

Favorite Stress Relief

Cooking! Her favorite dish at the moment is Salmon in a sun-dried tomato cream sauce.

Favorite Activity

Running – preferably in winter, and outdoors.

Favorite Least-Favorite Hobby

Hates flying, but loves taking pictures of the view.

Words of Meaning

“Do not follow where the path may lead. Go instead where there is no path and leave a trail.”

Ralph Waldo Emerson

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